Premium doors for top-end vehicle marque showroom from Maxiflex


Door and loading dock equipment specialist, Maxiflex, secured the order to supply and install three stylish fully glazed overhead sectional glass door systems to complement the brand new elegant showroom of premium brand vehicle dealership, Jaguar Land Rover Waterford, in Johannesburg’s Northern suburb of Fourways.

Based in Spartan, Johannesburg, and supported by a countrywide branch network, Maxiflex has earned a reputation for the manufacture, supply and installation of a comprehensive range of world-class door products. Turnkey door solutions including Maxiflex PVC strip curtains, protection screens, high-speed doors, impact doors, etc. that meet a vast variety of applications across diverse industries such as automotive manufacturing, food and beverage, hospitality, pharmaceutical and mining.

Following completion of the facility in April 2017, the new Jaguar Land Rover Waterford dealership opened its doors to customers on 1st June 2017. The Jaguar Land Rover Company was established in 2008 when Tata Motors acquired the Jaguar and Land Rover businesses from Ford. When the original Land Rover Fourways dealership, located in the prime position just off Witkoppen Road, changed to Jaguar Land Rover in 2017 larger premises were required. To ensure minimum disruption to customers, the existing dealership remained open throughout construction of the new facility which comprises a showroom, offices and a cutting-edge workshop equipped with the latest diagnostic, service and repair equipment supported by a team of highly qualified technicians.

To ensure that the vehicles are clearly visible from the dealership exterior even when the doors are closed, the front of the showroom was designed to incorporate three massive glass-paneled doors which form the focal point of the dealership’s front façade. The correct door choice was thus critical and Goodbrand Architects did not hesitate to specify the Crawford fully glazed overhead sectional doors from Maxiflex. The state-of-the-art design of these door systems presented the perfect solution, meeting all the customer’s criteria down to the very last detail in terms of aesthetics, maximum light emission, functionality and high efficiency.

The Crawford fully glazed doors are designed in Europe specifically for showroom applications to provide maximum light and visibility. In addition to high light admission, the sleek design of the panels gives a high-class presentation that is a perfect fit with modern architecture.

“It was imperative for the customer that the doors not only complement but enhance the aesthetic façade of the premium showroom where the top-end vehicle marques are displayed,” says Maxiflex National Sales Manager, Dillon van Niekerk. Alongside providing complete visibility when closed both from the outside in and the inside out, the doors also had to allow maximum light into the interior. To ensure that the hardware systems of the up-and-over doors were hidden in a continuously suspended ceiling to further enhance aesthetics when the doors are open, Maxiflex modified the doors by installing a high-lift track system; an opening to facilitate maintenance was also included.

Efficiency was another important criterion stipulated by the customer. As the Jaguar Land Rover Fourways showroom is fully air-conditioned, it was important to the environmentally responsible customer that the door solution reduces air transmittance. When closed, the EN 12426 (Class 3) accredited Crawford sectional door creates a seal around all four sides of the aperture. By keeping heat, cold, wind and insects out, the automatic doors are instrumental in keeping interior pre-set air-conditioned showroom climates at constant and comfortable temperatures creating a comfortable environment for clients and personnel while consuming less electricity.
Van Niekerk adds that with Maxiflex’s membership of the Green Building Council and ASSA ABLOY Entrance Systems’ membership of LEED and Breeam, the two companies are perfectly partnered to provide green solutions to meet a wide array of applications.

The scope of work comprised the installation of a one-off 3600mm wide x 4000mm high double pain door as well as two of 2785mm wide x 3740mm high single pain door systems; Maxiflex completed the installation in April 2017. With customer satisfaction always a top priority, Maxiflex provided the necessary training once the customer took ownership of the doors. Proper training provided by skilled Maxiflex technicians ensures optimal door functioning, performance and efficiency delivering cost savings, long service life and the lowest cost of total overall ownership for the end-user.

“We pride ourselves on the fact that we do not supply mere door and dock loading systems, we have 27 years experience in supplying complete turnkey door solutions. We build partnerships with our customers based on our reputation of integrity, superior quality products and excellent service,” concludes Van Niekerk.

Issued on behalf of: Maxiflex Door Systems SA (Pty) Ltd
14a Foreman Street, Spartan Ext. 7, Kempton Park, 1619 | PO Box 8149, Edenglen, 1613

Tel: +27 (0) 11 392 1709 / Fax: +27 (0) 11 392 6919

Email: /

Media contact:  Marloes Joseph – Marketing Executive –